Thursday, April 17, 2014

Per Click

PPC Management and Search Engine Optimization Specialists.

Archive for the ‘Featured’ Category

Yahoo Search

Posted by admin On February - 14 - 2010

Ads for your business appear in search results on Yahoo! and other popular web sites.

View demo

Step 1 You create an ad to appear in search results. Search ad

  • You choose keywords related to the products or services your business sells.
  • You write a text ad to promote your business in search results.
  • You decide the maximum amount you want to pay each time your ad is clicked.

Step two Interested customers search for what you sell. Search box

  • When a searcher types one of your keywords into a Yahoo! search box, your ad appears.
  • Your maximum cost-per-click (bid) and ad quality determine where your ad is displayed in search results.

Step three When customers click your ad, they go to your web site. Ad on page

  • You pay only when your ad is clicked in search results—not every time it is displayed.
  • The amount you pay is based on the maximum cost-per-click you specified.

Microsoft Adcentre

Posted by admin On February - 14 - 2010

Search Advertising

Get more effective PPC

Search advertising
42% more effective Pay-Per-Click with Bing*
Every month, over 15 million people type keywords into Bing to find products and services they’re interested in. Pay-per-click advertising with Microsoft gives you access to programs, tools and services designed to generate more traffic and help you get better results for your marketing spend.

Pay-per-click advertising allows you to pay for your product to appear in these searches, based on the keywords you choose. This means your product gets seen by the people who ask to see it.

With pay-per-click advertising you can:

• Deliver greater results for your business.
• Control when and where your ads appear.
• Monitor your campaign performance and adjust your budget.

It’s a low-cost solution that works. And Microsoft adCenter gives you direct access to these people at the exact time that they are searching for your product or service.

What’s more, you’re only charged for the clicks you get – so you only pay for your advertising when it actually engages someone. adCenter allows you to target your customers with far more accuracy than any other PPC service.

Set aside a small part of your pay-per-click budget and try adCenter today – we’re sure the results will speak for themselves.

Facebook/Twitter Management

Posted by admin On February - 14 - 2010

Advertising on social media sites like Facebook and Twitter affords companies unprecedented targeting of customer groups. In addition, it boosts the perceived social relevance and branding of such companies in the marketplace and provides a unique platform for messaging and promotions.

Facebook makes it possible to target a very specific audience using demographic and psychographic (personality, values, attitudes, interests, or lifestyles) filters. More specifically, an audience can be targeted by the following factors:

  • Location
  • Age
  • Gender
  • Keywords (matched based on user interests, fanpages and wall postings)
  • Education
  • Workplace
  • Relationship Status
  • Relationship Interests
  • Languages

Adverts on Facebook are displayed as a combination of text and an image and appear alongside messages, profiles, newsfeeds, photos, etc.. One is charged on a Cost-Per-Click (CPC) or Cost-Per-Thousand-Impressions (CPM) basis. Our management includes setting up targeted campaigns, regularly updating and customising the text in the adverts and the image (done by our graphic design dept.), to ensure the advert stays current and maintains a healthy Click-Through-Rate (CTR).

Our pricing is very straightforward.

Once-off set-up fee Monthly fee
Facebook advertising / campaign management None R590*
Facebook Company Fanpage management R1100 Charged at hourly rate based on maintenance requirements.
Twitter Profile management R250 R250 (4 X weekly tweets)

Adwords Management

Posted by admin On February - 14 - 2010
Get Highly Targeted Internet Traffic to Your Website
and see Your Business Grow beyond belief!

I want to show you how to increase your business sales with no financial risk to you or your business.

How am I going to do that? Google Adwords and professional Google Adwords Management!
What is Google Adwords?Google Adwords is the advertising medium we use to get your ads on the search engine results page of the Google. The search engine result page (SERP) of Google looks like this:
Google will show the ads from Google Adwords on right side of the page results or on the right side and top of page, like image above. The maximum number of results is 8 on the right side and 3 on top of the results. So a maximum of 11 ads can be shown per page. Google call these ads ‘Sponsored Links’, because the have bid a price they are willing to pay Google to show their advert.
There are 10 organic results in the middle of the page. These are results that Google evaluated as the most relevant to your search query from all website on the internet. We have no control over these results and in some markets it is almost impossible to find your website on the first page. Even with the best search engine optimisation (SEO) it can take months to get your website on the first page of the SERP. Fortunately you can get to page 1 with Google Adwords in no time.
Why Advertise on Google?Advertising on Google is the best targeted marketing tool available to man. Bold statement.
Why?1.    It is the only advertising medium where you can measure your results. Adwords can tell you how many people saw your advert. Do you know how many people saw your newspaper advert or Yellow Pages advert? You are paying for the number of newspapers they sell and not for the number of people that read your advert. Crazy!
2.    Your advert is shown to people that are looking for your product or services. That is targeted marketing at its best. No shotgun marketing here like leaflet distribution or newpaper ads.
3.    The customer is searching for you and you are not hunting for the customer. So the client finds you, no cold calling here.
4.    Google is giving you highly targeted traffic to your website and business. If someone is searching for ‘Plumbers in Pretoria’ or ‘Accommodation in Sandton’, that is what the searcher will get. Whatever you sell, we will make it available to the customer. The more people visit your website, the more exposure your website will get and the more sales you will make.
5.    Full control over advertising budget. You set your daily spending budget on keywords. You want more business? Increase your budget for more traffic.
6.    You only pay when someone clicks on your advert. The visitor will be directed to your website and see your sales page or items you are selling.
Why use an Adwords Manager?Google Adwords is the most successful PPC advertiser. Business owners get better results form it than other search engines. Unfortunately it is also the most complex system to manage effectively.

Adwords has so many advertisers, because it works! Many advertisers mean higher keyword auction prices that make it very competitive. You need to outperform other advertisers to get the best results and to do that you need to be highly skilled in managing your Adwords account. Good adwords management equals lower cost per click and higher sales conversion form each visitor to your website.

Adwords management is an ongoing exercise. You are constantly refining ads and discovering new keywords to get the best results for your business and make maximum use of your advertising budget. This can take a lot of our precious time, especially if you have to learn Adwords first. Adwords has a big learning curve that may cost you a lot of money and wasted clicks.